Guides
Plain-language guides on how AI assistants and shopping agents read product pages, and what a store can check and change, each with its sources.
Step-by-step series
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Optimize your store for AI search: 8 steps
8 steps,
How to optimize an online store for AI search on any platform, in 8 steps: crawler access, llms.txt, product data, policies, answers and measuring.
AI Visibility
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A monthly AI search checklist for stores
An AI search optimization checklist to repeat monthly: recheck crawlers, llms.txt, markup, policies, product answers, feeds and how often you are named.
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How to get into AI shopping programs
Which AI shopping programs your store can join, how to apply, what each one reads and how to check you are in: ChatGPT, Google, Shopify, Amazon and more.
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Answer shoppers' questions on product pages
How to find the questions shoppers ask about each product, answer them in plain sentences on the page, and keep answers matched to your feed and markup.
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Return and shipping policies for AI shopping
How to write return and shipping policies that shoppers, Google and AI shopping agents can read, with markup, a full example and steps for each platform.
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ACP vs UCP vs AP2: a merchant's guide
ACP, UCP and AP2 compared for merchants: who backs each protocol, what each one does, where it is live today, and what your store must do on any platform.
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Agentic commerce readiness: a store checklist
A checklist for agentic commerce readiness on any platform: crawler access, product feeds, structured data, readable policies and agent checkout paths.
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AI crawlers: which to allow on your store
Which AI crawlers exist, which ones decide whether your products can appear in AI answers, which train models, and how robots.txt applies to each.
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What is Rufus on Amazon? Alexa for Shopping
Rufus is now Alexa for Shopping, Amazon's AI shopping assistant. What it does, what it reads from your listings, what sellers control, and Buy for Me.
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ChatGPT shopping: how it works for merchants
How shopping in ChatGPT works today: how it picks and describes products, what shopping research does, where ads fit, and how your products get listed.
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What is llms.txt, and does it work?
What llms.txt is, what Google and the AI assistants have said, what your Shopify store already serves, and whether to edit it.
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GEO vs SEO: what changes for ecommerce
GEO vs SEO for online stores: what each one optimizes, where they overlap, what the research says works, and how to measure both without guessing.
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How to check your AI visibility for free
A free, hands-on way to check your AI visibility: ask ChatGPT, Gemini and Perplexity your shoppers' questions, log who is named, and repeat the runs.
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Product structured data for AI search
How to add, check and fix product structured data on any platform: what Google requires, what AI assistants are known to read, and a JSON-LD example.
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How to get ChatGPT to recommend your products
What ChatGPT reads before it recommends a product, the checks that make your store eligible, why there is no fixed rank, and how to measure your place.
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What is AI visibility? An ecommerce guide
AI visibility is how often and how accurately AI assistants recommend your products. What it means, how GEO and AEO fit, and how to measure it honestly.
Agentic Shopping
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Shopify Agentic Storefronts: what you control
Agentic Storefronts put eligible Shopify products in ChatGPT, Google AI Mode, Gemini, Copilot and Meta. How they work, what they cost, how to opt out.
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AI shopping agents: how they choose products
AI shopping agents from OpenAI, Google, Amazon, Microsoft and Meta now pick and buy products. What they read, what shoppers trust, and what you can fix.
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What is agentic commerce? A Shopify guide
Agentic commerce means AI agents that search, compare and buy for shoppers. How it works, the protocols behind it and what your Shopify store needs.